The International Consumer Electronics Show (International CES), a significant worldwide trade show for showcasing products in the consumer electronics industry, was held from January 6 to 9, 2016 in Las Vegas, Nevada, USA. This trade show celebrated its 48th anniversary. More than 3,600 technology companies from around the world exhibited at this year’s trade show. According to the organizer, the International CES draws approximately 170,000 visitors, including top industry executives, retail buyers, content providers, entertainment executives, venture capitalists, engineers, government officials and media to attend this show.
The Taiwan Excellence Pavilion, organized by the Taiwan External Trade Development Council (TAITRA), made its debut at the CES this year. It featured 45 innovative products from 12 notable Taiwan Excellence Award-winning companies spanning such categories as automotive technology, gaming, smart homes and wearable devices. In addition, around 30 Taiwanese manufacturers organized the “Taiwan Pavilion” under the Taiwan Electrical and Electronic Manufacturers Association (TEEMA) and TAITRA. In order to make on-site observations, Deputy Director General Mr. Ming-Shy Chen of the Taipei Economic and Cultural Office (TECO) in L.A., Director Ms. Elina Lee of the Taiwan Trade Center in L.A. and Ms. Andrea Chou, specialist in the Economic Division of TECO in L.A. visited both pavilions and Taiwanese exhibitors during the show.
Moreover, by invitation of TAITRA, D.D.G. Chen and Executive Vice President Walter Yeh of TAITRA hosted the Taiwan International Press Conference & Product Launch at CES 2016 on January 7. Renowned Taiwanese brands, such as Acer, ASUS, Delta, along with ITRI, Taiwan's largest and one of the world's leading high-tech application research institutions, revealed their latest products and spoke on innovation in the region during the conference.