With the Support of the Bureau of Foreign Trade, the Taiwan External Trade Development Council (TAITRA) has organized a trade mission to Thailand’s design city Bangkok, and ASEAN’s highest-ranking GDP Singapore from August 28 to September 5, 2018 – with the aim of assisting Taiwanese companies from the cultural and creative industries to expand into new market in Southeast Asia.
TAITRA and the Taiwan Design Center (TDC) will cooperate in favor of the ‘Taiwan Cultural and Creative Industry Pavilion’ at Thailand’s ‘Taiwan Expo 2018’, which will feature nearly 30 Taiwanese exhibitors, designers and brands. The pavilion - Formosa Forms - will focus on three concepts: ‘Taiwan Creative Life’, ‘Food and Design’ and ‘Museum-Authorized Application’. The showcase highlights how design and creativity help companies strengthen visibility and recognition and creates a strong brand identity. It also demonstrates how Taiwan has shifted from a post-war manufacturing powerhouse to a design-led culture producing original, high-value and innovative products.
The trade mission’s 11 companies produce products such as museum-authorized design, tea sets, the finest art and crafts, stationery, gifts and home decoration products. Organizations including ‘National Museum of History’, ‘Chin Ho Li Co. Ltd.’, ‘TAI-HWA Pottery Co., Ltd.’ and ‘Mega Nano Tech’ will jointly demonstrate how Taiwan's companies bring museum collections into fruition and life design. In addition, Award-winner ‘Piao I Enterprise Co. Ltd.’, with global awards such as the Red Dot Design Award, the iF Design Award, and the Taiwan Excellence Award, will exhibit a series of tea sets that enable young people to become familiar with the tea culture. Furthermore, the ‘Ferro-Carbon Ent. Co., Ltd.’ plans to display its own ‘FECA’ sucker series products. FECA emphasizes lifestyle, combining functionality and aesthetics, and has already hit store shelves in over 230 global locations. Other companies such as ‘Science International Co. Ltd.’, ‘Mininch Inc.’, ‘By Young Creative Co. Ltd.’, ‘KIJO Studio’ and ‘Minglin Co. Ltd.’ will display their products together in an instore manner, presenting visitors a broad image of Taiwanese design, which relates to daily life, food culture, dining style and museum-authorized classics.
Economic growth in ASEAN countries has translated into a sharp increase of people's expenditure in retail consumption. The survey showed Thailand’s Purchasing Power Parity (PPP) is around US$16,000/ a year, ranking no. 3 among ASEAN countries. In addition, with the rise of middle-class Thailand’s younger generation, consumers tend to purchase products that boost lifestyle. We hope the trade mission provides Taiwanese companies a deeper understanding of the new market, as well as serves to build successful connections with local businesses.WebSite(Open In New Window)