About a dozen Taiwanese bicycle makers attended the Bike Expo New York, a two-day annual bicycle trade show that opened on May 3, to showcase their products.WebSite(Open In New Window)
It was the first time the Taiwan Bicycle Association (TBA) has organized a delegation comprised of 11 Taiwanese firms to attend the Expo, the largest bicycle trade show in the Eastern United States, the TBA said.
Among the products Taiwanese exhibitors showed at the trade show were electric bikes and bike components, such as wheel rims and saddles, while seeking to boost the image of Taiwan's bicycle industry.
TBA Secretary-General Chang Hui-chuan told the press that over the past two decades, many Taiwanese bicycle makers have attended trade shows which emphasized a business-to-business model, but their presence at the Bike Expo New York allows them to deal with consumers directly.
In turn, Chang said Taiwan's participation at the trade show is expected to give consumers a better understanding of the Taiwan bicycle industry supply chain through the display of finished bikes and components.
Following research and development efforts by Taiwan's bike firms, the average selling price of Taiwan-made bikes on the global market passed US$600 last year, Chang said.
Taiwan-made bicycles have entered mid to high-end bicycle markets around the world and expect to create more business opportunities over the next decade, he added.
Ming Cycle Industrial Co., one of the Taiwanese exhibitors at the trade show, displayed an electric bicycle model, equipped with a more power electric motor and battery to help riders. The new product is scheduled to hit the European market next year.
Ming Cycle marketing manager Chu Wei-Chih said electric bikes are increasingly popular with European consumers, but he also expects them to take off in the U.S. market in the future.
At the trade show, the representative office of Taiwan's Tourism Bureau also promoted the 2019 Taiwan Bicycle Festival scheduled for June. At the same time, China Airlines and EVA Airways, the nation's two leading international carriers, made presentations on Taiwan's tourism industry.
Source: FOCUS TAIWAN
Catherine Hung (firstname.lastname@example.org)