The latest import statistics make it all the more clear that demand for e-bikes in Europe is outpacing the local production increases.
Despite major investments in assembly facilities like at KTM in Austria, Cannondale in the Netherlands or Maxcom in Bulgaria, to name a few, supply from Asia remains relevant for the market.
Growth on top of all time high sales in 2020
In Europe’s leading e-bike markets sales increased last year on top of the all-time high figures of 2020.
The industry organization in Germany reported a plus of 3% to 2 million units, while the market volumes in both Spain and Italy increased by 5% to 223,561 e-bikes (in Spain) and 295,000 (in Italy).
In two relatively small, but high priced markets, Austria and Switzerland, an increase of 9% was reported. The biggest growth came from France where the market hiked by 28% to 660,000 units.
The big deviant was reported in the Netherlands, following a 30% hike in sales in 2020, the market declined by 12% to 480,000 units last year.
Taiwan remains the market leader
According to the latest official statistics, the biggest growth in export volume to Europe came from China, which proves that the country is able again to gain a more than healthy market share. Initially the e-bike export from China to Europe dropped to almost zero following the introduction of the anti-dumping duties.
Last year, China exported a total of 280,107 e-bikes to Europe, a plus of 238% compared to 2020. This makes China the second largest e-bike supplier for the European market, after Taiwan. The country shipped 479,270 e-bikes to Europe in 2021, an increase of 6.58% compared with 2020.
Besides China and Taiwan, also the other e-bike producing countries benefited from the sales boom in Europe.
Vietnam reported a plus of 4.1% to 169,491 units, Turkey plus 71.77% to 101.045 units and even Thailand plus 315% to 23,973 e-bikes.
The total market value of all e-bike exporting countries combined increased by 11.7% to € 840,861,393. The major difference between the export volume and value is the lower average price of € 735 in 2021, a decline of 14% from € 850 in 2020.
Source: Bike Europe
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