Group photo from the TAIWAN EXPO 2019 open ceremony with Wan-Rong DAI, Director at the Bureau of Foreign Trade (2nd from left), Walter YEH; President & CEO of the Taiwan External Trade Development Council (3rd from left); Rui-Qi SHI; Taiwan’s Representative to Vietnam (4th from left); Jin-Lu WU, Chairman of the Vietnam Chamber of Commerce and Industry (VCCI) (5th from left); and Zhi-Fang HUANG, Chairman of the Taiwan External Trade Development Council (6th from left).
To enhance the business partnership and people-to-people trade exchanges between Taiwan and Vietnam, the Bureau of Foreign Trade (BOFT) under the Ministry Economic Affairs commissioned the Taiwan External Trade Development Council (TAITRA) to lead a delegation of 170 Taiwanese traders, and representatives from the Environmental Protection Administration, Ministry of Education, Tourism Bureau, Taoyuan City Government and Taitung County Government to take part in the Taiwan Expo and present the lifestyle and quality products of Taiwan to the world.
The TAIWAN EXPO 2019 held at the Hanoi International Exhibition Center from 8 to 10 August was themed with butterflies and dragons to represent the ever closer cooperation between Taiwan and Vietnam. Furthermore, the Expo showcased six feature sub-themes, Smart City and Industry 4.0, Green Technology, Healthcare, E-commerce, Lifestyle and Fashion, and Tourism and Culture, taking into account local development needs. The three-day exhibition attracted over 18,000 visitors, with tangible outcomes from each sub-theme as follows:
- For Tourism and Culture, Vietnamese people reacted with great interest to the “roaming in the small town” theme organized by the Tourism Bureau.
- Taiwan’s best-selling beverage - bubble tea - was so appealing that many local beverage producers and chain stores enquired on the product on the first day of exhibition.
- For consumable fashion, glass jewelry from Taitung’s cultural and creative industries received much attention and enquiries from Vietnamese women. Moreover, Taiwan’s wedding consultation services’ idea to combine traditional Vietnamese weddings with Taiwan’s modern fashion style was well received by local Vietnamese wedding companies.
- For smart cities and industry, Taiwan’s cold chain logistics system met the needs of Vietnam’s small farmer market, and attracted 150 local companies and logistics operators to enquire on the system. Taiwan’s smart street lights and smart buildings were also a highlight at the Expo.
- For green technology, our proposals of aquaponics and optical lighting systems attracted many buyers to line up to request information.
- For healthcare, more than 60 local providers and 15 Vietnamese media companies participated in the medical service and smart healthcare forum at the Expo. In addition, Vietnam’s local hospitals were highly interested in cooperating in medical technology, which includes medical supplies and devices, organ transplant skills and medical personnel training from Taiwan.
To let more New Southbound Policy countries better understand Taiwan’s strengths, the TAIWAN EXPO 2019 has been held in New Delhi, India, Penang, Malaysia and Hanoi, Vietnam. Feedback from local participants has been overwhelming and positive. The TAIWAN EXPO in Surabaya, Indonesia and Davao, Philippines will be held in September and November this year, respectively. The Expo will continue to explore new opportunities for cooperation with Taiwanese businesses so as to create new lifestyle choices and a bright future with each New Southbound Policy country.