Brief Introduction to MICE Industry

Author: Trade Development Division, Section III – Bureau of Foreign Trade, MOEA

View date: 28-08-2019

The international convention and exhibition industry is commonly known as the "MICE Industry" (the English acronym for four industries, namely Meetings, Incentives, Conventions, and Exhibitions), which includes business meetings, governmental and association meetings, incentive tours, the industrial clusters for large-scale events and exhibitions. With their diversified and integrated elements, they can promote the international profile of the country, its industries, and city destination marketing. Also, the MICE Industry, apart from supporting the development of the manufacturing industries or other services industries, can drive peripherally related industries, such as catering, accommodation and tourism. Thus, this will create a huge chain effect and generate considerable output value and employment.

Since the MICE industry is able to stimulate the economy, promote economic growth and drive export trade, it has become a strategic industry that has been actively developed in many countries. Taiwan has also listed the "MICE industry" as one of the top ten key service industry development projects.

The main objectives of Taiwan's development of the MICE industry are as follows:

1.Investing in MICE Facilities

Strengthening MICE facilities and services such as Taipei World Trade Center Exhibition Hall 1, Taipei Nangang Exhibition Center Hall 1 and 2, Taipei International Convention Center, Kaohsiung Exhibition Center, and investing in the Tainan Convention Exhibition Center.

2.Developing MICE Human Resources

Establishing MICE institution to educate trade professionals, to elevate MICE training program, to cooperate with international MICE organizations in international MICE certification and to guide individuals in becoming certified.

3.Establishing a MICE One-Stop Service

The "MEET TAIWAN Project Office, MOEA" has been launched to assist companies and associations in bidding , holding international conferences, campaigning for foreign enterprises to come to Taiwan to hold business meetings, and providing subsidies, visas, speedy customs clearance and other services.

4.Strengthening International Professional Exhibitions and Foster New Exhibitions

Organizing professional exhibitions in Taiwan to assist industry marketing, inviting foreign buyers to visit Taiwan exhibitions, and counseling the industry to foster new exhibitions.

5.Diversify Marketing of Taiwan's MICE Environment

Conducting MICE promotional activities in order to appeal to foreigners , to participate in development projects and to integrate local activities to attract more foreigners.