Should the WTO choose not to look into the problems raised by these new e-commerce trade patterns, the authorities will continue to have increasing difficulty in levying customs duties and internal taxes, as well as implementing the due regulations and liabilities. As a consequence, e-commerce could enjoy lower costs and offer lower prices than the traditional trade in goods and services. This asymmetric regulatory treatment will create a business environment of unfair competition between the new and traditional trading models. Furthermore, this particular problem of unfair trading cannot be solved entirely by the current GATT and GATS rules. We therefore suggest that the WTO faces up to this situation and deals with it as a matter of urgency, before international trade competition descends into becoming "a race to the bottom".