Ministry of Economic Affairs helps market local products achieves stellar record for anti-epidemic exports
This year, COVID-19 epidemic causes a surge in the need for anti-epidemic products across the world. In efforts to assist Taiwanese businesses seize this large wave of business opportunities, the Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA) joint the efforts with the Industrial Development Bureau, the Taiwan External Trade Development Council (TAITRA), the Taiwan Textile Federation (TTF), the Taiwan Textile Research Institute (TTRI) and related industry associations to promote several initiatives including the anti-epidemic national team, livestreaming product launches, procurement videoconferences, the national online anti-epidemic pavilion and the global anti-pandemic business map, etc. Using digital marketing approaches, Taiwan shares its epidemic control experience and solutions with the world, successfully sending out high-quality made-in-Taiwan anti-epidemic products and supply chains for masks, protective clothing and thermometers to the US, Singapore, Indonesia and Poland. In doing so, the strengths of Taiwan’s medical industry is showcased to the world.
To embody the spirit of “Taiwan can help” and promote the “Made in Taiwan (MIT)” brand, the MOEA actively collected the anti-epidemic needs of countries through our overseas offices and promoted the “TAIWAN Global Anti-COVID-19 Pavilion” (https://www.anticovid19tw.org/) to governments, business associations and companies around the world. The pavilion has collated over ten thousand items, including mask materials, medical gloves, protective goggles, test kits, and thermometers from more than 2000 Taiwanese companies. The MOEA has also pooled together 20 domestic medical institutions to provide remote medical consultation services. There has been almost one hundred thousand visits to the website, which is effectively business-matching foreign buyers with Taiwan’s protective clothing, mask and other anti-epidemic supply-related industries and enabling overseas buyers to place orders online in real time. The three most-enquired products were masks, forehead thermometers, and inspection and surgical gloves. Meanwhile, the five countries with the most buyers were the US, Canada, the Philippines, India and Hong Kong. The MOEA is also continuing to hold product presentations, remote medical press conferences and video procurement sessions for anti-epidemic supplies and rapid screening tests to match domestic businesses and foreign buyers.
To comply with the import operations and product certification requirement of the importing country, the MOEA is also actively providing counsel to domestic mask and protective garment manufacturers in testing and certification. Additionally, the MOEA has hired lawyers to provide consulting services to meet the product certification standards of exporting countries.
Through these efforts, Taiwan’s anti-epidemic product exportation have achieved great results. According to customs’ statistics, exports of our anti-epidemic products more than doubled from January to May this year compared with the same period last year. Among the products, exports of protective garments valued at a total of US$ 16 million was the biggest increase, and have been mainly exported to the US and Poland. Following protective garments is thermometers, the export value of which reached US$ 9.45 million, mostly to the US. Exports of respirators and alcohol disinfectants also grew at double digits, to be sold in Singapore and Indonesia, etc.
In response to the huge global demand, the MOEA is expanding its digital marketing measures to promote Taiwan’s medical industry, and is actively assisting them to seize export business opportunities once the domestic epidemic situation eases. For example, after the export restrictions on masks were lifted in June, masks were the focus of a product presentation and three procurement meetings in the two weeks following. These events assisted more than 20 domestic manufacturers to promote their products to more than 400 buyers in 40 countries, and facilitated the arrangement of more than 100 negotiation sessions. Among buyers, the North American market has shown the greatest demand. Our companies have received product and quotation requests from more than five local large-scale buyers and supermarkets. Furthermore, the sessions are also presenting opportunity to receive large-scale procurements from Europe, the US, and New Southbound countries. The subsequent business opportunities from these initiatives are highly anticipated by all involved.
The MOEA will continue to strengthen digital trade and digital marketing work, and leverage the capacity of Taiwan’s national anti-epidemic team to show the world how quality MIT products can help countries and people in need.
“Taiwan can help, and Taiwan is helping.”