The world’s largest hardware trade fair, EISENWARENMESSE, successfully concluded on March 6, 2026 at Koelnmesse. The event featured nearly 2,500 exhibitors from over 50 countries. Taiwan stood out with its first-ever “Team Taiwan Flagship Pavilion,” which featured 263 companies from the hand tools and fastener sectors, making Taiwan the second-largest exhibitor. The pavilion showcased Taiwan’s strong supply chains and innovation, generating US$120 million in business opportunities.
In response to the restructuring of global supply chains and the impacts of U.S. tariff, the Ministry of Economic Affairs (MOEA) has expanded support through special budget measures. These include enhanced subsidies for exhibitors, the establishment of Taiwan pavilions at major global trade shows, buyer-sourcing programs, AI-driven marketing, and one-stop services via Taiwan Trade and Investment Centers.
To boost order acquisition, integrated marketing activities were held during the fair, including buyer delegations, product launches, industry seminars, and networking events. These efforts facilitated strong engagement with buyers from Europe, the Americas, and the Middle East, which resulted in on-site deals and positive feedback from exhibitors.
Looking ahead, Taiwan will set up flagship pavilions at 10 major international trade shows across Europe, the U.S., and Japan, focusing on industries affected by U.S. tariffs, to enhance global visibility and expand market opportunities.
2026-05-13