Director General of the BOFT, Cynthia KIANG (center) and President & CEO of TAITRA, Walter YEH (third right) in a group photo at the Digital Marketing Press Conference
Following the Bureau of Foreign Trade’s success attracting close to a thousand participants at the digital marketing export service seminars which toured 6 counties and cities around Taiwan, the BOFT announced the establishment of an expert consultant team at the Digital Marketing Press Conference on 18 August 2020 at the Taipei International Convention Center (TICC). The team will be introducing themselves to 12 counties and cities across Taiwan to provide consultations for the marketing needs of domestic businesses. From 20 August, the consultant team will familiarize Taiwanese businesses with digital technology and e-commerce tools hands-on to promote products.
Director General of the BOFT, Cynthia KIANG said in her remarks that many businesses have expressed interest in attending more briefing sessions to learn from experts how to use digital tools. The BOFT has thus, plans to extend the event from the north to central and southern Taiwan and offer expert consultations specific to businesses’ needs such as product photography, live webcasts and selling on international e-commerce platforms.
Representatives from major e-commerce services such as Rakuten, Facebook and Google campaigned for the expert consultant team at the event and spoke on the international trends in digital marketing and enterprise, effectively joining hands with the government in creating the new vision, “Digital trade markets to the world”.