The Digital Marketing Support Team established by the Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs has been well praised for the seminars. It has toured across eight cities and counties since August 2020. Local business leaders were also invited to share their marketing experience and provided face-to-face consultations at these seminars.
The digital marketing seminars were tailor-made with input from local industry associations to address problems in business transformation and digital marketing practices. The themes covered audiovisual marketing, social media advertisement strategies, search engine optimization, integrated marketing strategies, and usage of Google analysis tools. The expert team provided their insights on the practical sides of creating brand value, strengthening e-commerce platform traffic, and back end system analysis.
More online courses on e-commerce marketing can be found at the Digital Trade Academy https://elearning.taiwantrade.com/.