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Subject: TAITRA to improve Taiwan’s cro...
Content: Dr. Chen Chien-Jen, Vice President of the R.O.C. (Taiwan) (1st row, 3rd from the left), Wang Mei-Hua...

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TAITRA to improve Taiwan’s cross-industry competitiveness from consumer-oriented products to all-around products

Source:Bureau of Foreign Trade, Ministry of Economic Affairs
Revise Date:2018-11-26





Dr. Chen Chien-Jen, Vice President of the R.O.C. (Taiwan) (1st row, 3rd from the left), Wang Mei-Hua, Vice Minister of Economic Affairs (MOEA) (1st row, 2nd from the left), take a group photo at the Taiwan Excellence Awards Ceremony 2019.


November 09, 2018, Taipei, Taiwan –The winners of the 27th Taiwan Excellence Gold Awards was announced.  Inviting an internationally renowned selection committee of the highest qualifications, which included Vice Chairman Mr. Jonathan H. Deacon of the European Marketing Confederation (EMC), the candidates of the 2018 Taiwan Excellence Gold Awards faced strict evaluations. This year’s products represented the most progressive, high-quality and value-added products made in Taiwan. Candidates and winning products of the 27th Taiwan Excellence Gold Awards continued to transcend information and communication products by not only including industrial-use tools and high-tech medical devices, but also consumer electronics and home appliances, highlighting Taiwan’s vibrant and time-relevant industrial development. Furthermore, the winning products were not only in line with the Taiwan government’s 5+2 Industrial Innovation Plan, which aims to boost industrial competitiveness and improve corporate earnings while simultaneously raising wages and boosting employment, but were also in line with the Industry Counseling Program of the Ministry of Economic Affairs (MOEA), which aims to improve the industrial competitiveness of Made in Taiwan (MIT) appliances.

The 27th Taiwan Excellence Awards candidates represented over 20 categories, ranging from industrial-use machinery to information technology, all of which were evaluated by a selection committee consisting of international judges. The overall key criteria consisted of innovation, product market placement, total quality control and management, consumer value, market competitive advantage and more, based on such categories as R&D, design, quality and marketing. While focusing on the selection of most appropriate products overall, eco-friendliness was also a key selection criteria for the 27th Taiwan Excellence Awards, symbolizing TAITRA and MOEA’s resolution to advance industrial development and environmental protection.

All of the judges unanimously agreed that the winning products have advanced the overall quality and international competitiveness over the years, and Quality Judge Prof. Seijiro Oshimura, Managing Director of the Management Research Institute in Tokyo, emphasized the MOEA and TAITRA’s impact on Taiwan’s steady 6% GDP growth. The panel of judges also pointed out that consumer-oriented products, such as monitors and bicycles, may account for a large part of Taiwan’s GDP. Thus, originality and innovations are crucial for Taiwan’s industrial growth. While most original products are more focused on one single value, they are able to challenge the blind spots of established companies.


Published Date:2018-11-23