Walter YEH, President & CEO of the Taiwan External Trade Development Council (4th from left), Shu-Yi CHANG, Director of the Trade Development Division, Bureau of Foreign Trade (4th from right) and Representatives from ASEAN countries, Australia and New Zealand in a group photo at the opening ceremony of the 2019 ASEAN, AU & NZ Business Day at the Taipei International Convention Center.
In order to strengthen our business connections with the countries of the Association of Southeast Asian Nations (ASEAN), Australia (AU) and New Zealand (NZ), and assist Taiwanese businesses expand into the New Southbound Policy market, the Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs commissioned the Taiwan External Trade Development Council (TAITRA) to hold the 2019 ASEAN, AU & NZ Business Day at the Taipei International Convention Center on August 28. A total of 66 international buyers from the Philippines, Myanmar, Indonesia, Singapore, Thailand, Malaysia, Vietnam, Australia and New Zealand among other countries were invited to Taiwan to purchase and attend almost 820 one-on-one trade conversations with Taiwanese businesses.
Invitees to this year’s event included the Philippines’ largest building material supplier, Manila’s electronics supplier, the Philippines’ pizza restaurant chain, Indonesia’s major food manufacturer, Malaysia’s stationary and gift distributors, New Zealand’s large-size office accessories retailer. The products purchased included machinery, auto parts, electronic ICT, green energy equipment, food products, creative consumer goods, cosmetics and medical products, etc.
The Business Day was jointly opened by Shu-Yi CHANG, Director of the Trade Development Division of the BOFT, Walter YEH, President & CEO of TAITRA and Representatives from Singapore, Malaysia, Thailand, Vietnam, Australia, and the Philippines. The domestic demand of ASEAN countries is considerable in size, making it a target for business deployment. Taiwan conducted over 200 market expansion activities last year, and are reaching into second-tier cities of the New Southbound Policy market to assist Taiwanese companies to comprehensively market their goods. Through the Business Day, Taiwanese businesses were able to establish substantive collaborative relationships with buyers from ASEAN countries, Australia, and New Zealand.