Group photo from the TAIWAN EXPO 2019 at the National Space Tech Pavilion with Xiao-Jing YANG, Deputy Director of the Bureau of Foreign Trade (2nd from left), Walter YEH, President & CEO of the Taiwan External Trade Development Council (4th from left), and Zhi-Fang HUANG, Chairman of the Taiwan External Trade Development Council (3rd from right).
To boost the business partnership and interactions between Taiwan and Indonesia, the Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs commissioned the Taiwan External Trade Development Council (TAITRA) to hold the Taiwan Expo for the first time in the industrial town of Indonesia, Surabaya, from 26 to 28 September. The expo this year combined forces from the Tourism Bureau, the Council of Agriculture, Executive Yuan, the Ministry of Education and the Taipei City Government, to work with the Indonesia Taiwan Chambers of Commerce, the Indonesian Chamber of Commerce and Industry, the Taipei Economic and Trade Office in Surabaya and KADIN SURABAYA in a most successful event. A delegation of 180 Taiwanese business representatives in a total of 190 booths exhibited in the Expo this year, presenting state-of-the-art and professional images of Taiwan, which were well received by the government and people of East Jawa Timur.
The exhibition this year visually combines the “Taiwan Butterfly” and the “Indonesian Eagle” to embody the win-win prospects of collaboration between the two countries. On top of that, the Expo integrated local culture and policies in six feature sub-themes, “Smart Technology”, “Tourism Culture and Education”, “Healthcare”, “Halal Taiwan”, “Agriculture Technology”, and “Lifestyle and Fashion”. The achievements of the New Southbound Policy and the 5+2 Industrial Innovation Plan were also presented at the Expo. The three-day event attracted over 18,000 visitors, with the following tangible outcomes from each sub-theme:
- For Smart Technology, satellite images of the first Taiwan-made high resolution remote sensing satellite-Rocsat-V and the key components of Taiwan’s second satellite Rocsat-VII were exhibited for the first time, which left the Indonesia public highly impressed. In addition, the Environmental Protection Bureau of Surabaya invited Taiwan’s air pollution monitor company to participate in establishing air pollution standards. The company also signed an MOU with the major Indonesia architecture group to negotiate future cooperation.
- For Agricultural Technology, the Agricultural Technology Pavilion showcased Taiwan’s excellent agri-food production system (e.g. seeds and seedlings, biological pesticides and microbe fertilizers, agriculture machinery, and agricultural facilities and resources, etc. in response to local demand, creating opportunities to link up the agriculture industries of Taiwan and Indonesia.
- For Halal Taiwan, Taiwan’s bubble tea hit Indonesia by storm. All 15 kilograms of bubbles (tapioca balls) prepared by Taiwan’s vendors for public sampling ran out on the first day, which attracted strong interest from local beverage chains.
- For Tourism, Culture and Education, the Taiwan Tourism Travel Pavilion was themed with hot springs, fashion shopping, sea of flowers and the Taiwan Lantern Festival this year to present the multi-dimensional aspects of traveling in Taiwan. Additionally, the Digital Commerce Pavilion and the Taipei Pavilion selectively displayed many fashionable consumer goods from Taiwan, which won warm praise from the locals.
To help more New Southbound Policy countries better understand Taiwan, the TAIWAN EXPO 2019 has been held in New Delhi, India; Penang, Malaysia; Hanoi, Vietnam; and Surabaya, Indonesia so far this year. Feedback from local participants has been overwhelming and positive. The last TAIWAN EXPO this year will be held in Davao, the Philippines from 8 to 9 November. The Taiwan government will continue to promote Taiwan’s appeal and promote for an in-depth understanding of Taiwan and enhance the diverse exchanges and cooperation between Taiwan and New Southbound Policy countries.