Group photo from the 2020 Taiwan Halal Products Live Stream Launch with the Deputy Director General of BOFT, Mr. GJ Lee (left, seated), President & CEO of TAITRA, Mr. Walter Yeh (right, seated) and domestic halal traders.
The Bureau of Foreign Trade (BOFT) of the Ministry of Economic Affairs recently joined forces with the Taiwan Halal Center of the Taiwan External Trade Development Council (TAITRA) in holding the 2020 Taiwan Halal Industry Live Stream Launch on June 3 as part of the effort to assist domestic halal traders seize Muslim market business opportunities. Fifteen Taiwanese businesses were invited to introduce their certified and/or accredited halal products during the livestream to help international buyers get to know quality halal products of Taiwan. The event attracted 109 Muslim buyers and overseas media channels from 13 countries including Malaysia, Indonesia, Brunei, Thailand, Philippines, Turkey, Saudi Arabia and India.
Deputy Director General GJ Lee of the BOFT stated in his remarks that since 2017, the Taiwan Halal Center has been encouraging Taiwan’s hospitality, cosmetics, and tourism industries obtain halal certification and more than 1,000 manufacturers and 20,000 products have received halal certification since then. Over these three years, many of Taiwan’s high-quality halal products have successfully entered market channels in Malaysia, Indonesia and various Middle Eastern countries. The global halal market is huge and will only become bigger as halal products are seen as likely to emerge as a new lifestyle trend.
The products displayed during the livestream included jelly supplements, turmeric products, cosmetics, popcorn, sticky rice balls (mochi), spicy flavored peanuts, sodas, teas, and bubble tea. Buyers were enthusiastic in enquiring the products presented during the event. The livestream was able to help buyers from around the world form deeper linkages with Taiwan’s halal businesses and increase buyers’ confidence in purchasing Taiwan’s quality halal products.
The BOFT will continue the momentum from the livestream by holding Halal Business Days for the Middle East and New Southbound Policy markets on June 16 and July 15, respectively. Owing to the coronavirus pandemic, the two events will help match buyers from the global Muslim market with Taiwan’s halal businesses through video conferencing. Once the pandemic eases, there will be more invitations to foreign buyers to participate in procurement meetings in Taiwan to cooperate with Taiwan’s Muslim operators seize more business opportunities.