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Subject: The African Market Business Fo...
Content: From left to right, Mr. Jeff Sun, President of the Taiwan-Africa Business Association; Hon. Seraki M...

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The African Market Business Forum and B2B Meeting 2019

Source:Bureau of Foreign Trade, Ministry of Economic Affairs
Revise Date:2019-11-28

From left to right, Mr. Jeff Sun, President of the Taiwan-Africa Business Association; Hon. Seraki Matsebe, Representative of the Liaison Office of South Africa; Mrs. Leonor F. M. Lin, Executive Vice President of TAITRA; H.E. Thamie Dlamini, Ambassador of the Kingdom of Eswatini and Chairperson of the African Group; Mr. Guo-chin Su, Counselor on Home Assignment, Department of West Asian and African Affairs, MOFA; Mr. Nick Ni, Chief of Staff of the Bureau of Foreign Trade (MOEA); Mr. Mike Hung, Chairman of the Taiwan Africa Industry Development Association; and Mr. Richard Lin, Director of the Africa Taiwan Economic Forum.



   In order to assist our manufacturers establish ties with the African market and compete for business opportunities, the Bureau of Foreign Trade of the Ministry of Economic Affairs, in conjunction with the African Mission to Taiwan, TAITRA and the Africa Taiwan Economic Forum jointly held the “African Market Business Forum and B2B Meeting 2019” from November 11 to 12, 2019, at the Taipei World Trade Center Exhibition Hall 1. The two-day event attracted more than 300 domestic participant operators.



   Fifty-three African buyers from 10 countries such as Eswatini, Egypt, South Africa, Algeria, and Tanzania, etc. were invited to the B2B Meeting on November 11 to conduct a total of 508 business sessions with Taiwanese operators. The number of buyers set a new record, and included heavy weight businesses such as South African hand tools manufacturer Hellermanntyton (PTY) LTD, Tunisian hand tool manufacturer Société Tunisienne de Quincaillerie and well-known Egyptian machine tool manufacturer A HRAM, etc. These businesses mainly purchased Taiwan-made hand tools, auto parts, ICT, machinery, biomedical, green energy and agricultural products.



   The Business Forum on November 12 invited African industry players to share local market information and business tips, which attracted 150 domestic operators to the occasion. Mr. Nick Ni, Chief of Staff of the Bureau of Foreign Trade pointed out that trade between Taiwan and Africa is abundant in momentum and opportunities. In 2018, Taiwan’s trade with South Africa grew by 10%, trade with Eswatini grew by 39%, and from January to October 2019, trade with Nigeria grew by 23%, and trade with Tanzania grew by 4%. Our government, public associations and the Africa Taiwan Economic Forum in Taiwan will continue to work hard to provide services for our manufacturers.



   Today's Africa is no longer the same as that of the past. Rapid growth in its population, as well as dynamic and stable urbanization have attracted the attention from countries worldwide. Taiwanese manufacturers’ enthusiasm in participating in the activities, shows their strong interest in developing African markets. The Bureau of Foreign Trade will continue to strengthen various African sales promotion activities to foster trade links and help our businesses enter the African markets.

Published Date:2019-11-28