Wan-rong Tai, Chief of Staff of the Bureau of Foreign Trade, Ministry of Economic Affairs (5th from left) and Simon Wang, Executive Vice President of the Taiwan External Trade Development Council (center) and participants in a group photo at the opening ceremony of the 2020 Taiwan Organic Products: Livestreaming Product Launch.
The 2020 Taiwan Organic Products: Livestreaming Product Launch organized by the Taiwan External Trade Development Council (TAITRA) under commission from the Ministry of Economic Affairs’ (MOEA) Bureau of Foreign Trade (BOFT) was successfully held on 30 June. A total of seven organic certified Taiwanese businesses from the cities and counties of Yunlin, Chiayi, Tainan, Pingtung, Hualien and Taitung introduced their products at the livestream. The online event attracted attendance from over 130 international buyers from Japan, Australia, the U.S.A., Canada and Singapore, who were highly enthusiastic in their online enquiries.
As of May 2020, Taiwan has signed bilateral agreements in organic food collaboration with Japan, Australia, New Zealand, Canada and the U.S.A. These agreements mutually recognize the organic certification standards of these countries and Taiwan. Taiwanese products verified by this organic certification system can now be sold on the markets of the signatory countries and vice versa. The BOFT commissioned this event to strike while the iron is hot amid this new wave of business opportunities so as to help Taiwanese organic food businesses enter overseas markets.
The livestream event conducted simultaneously in both English and Japanese presented products including rose products, wood ear fungus drinks, cereal products, gluten-free rice vermicelli and noodles, tea and soy sauce, etc. Buyers were able to enquire directly in real time, and those from the U.S.A, Canada and Japan were particularly interested in our products, asking for quotes and seeking to arrange online buyer-seller video communication.
As COVID-19 has suspended regular physical marketing activities such as invitations to foreign buyers to procure in Taiwan and overseas trade missions, the BOFT has turned to digital marketing tools to hold a series of online activities. These include online exhibitions, online conferences, and online training courses, etc. The BOFT continues its endeavors to ensure that exports of Taiwanese organic products are uninterrupted during this time of change and build our digital marketing capacity with the development of online replacements to physical activities.