The International Trade Administration (TITA) hosted the 2025 Taiwan Excellence Annual Achievements Forum on December 16, 2025 at the Taipei International Convention Center (TICC). The event featured opening remarks by Economic Counsellor Hsiu-Chuan Chen, keynote insights from Business Weekly Deputy Chief Editor Shao-Chiang Yang on market trends and risks, and a sharing of brand strategies by Yi-Chieh Chiang, Executive Creative Director of Ogilvy Taiwan. The forum attracted 170 participants.