The 'Latin America B2C E-Commerce Webinar & Meetings' held on May 18, 2023, invited e-commerce businesses from Paraguay, Brazil, Peru, and Mexico to share local trends in E-Commerce markets and to assist Taiwan enterprises expanding business in the Latin American market.

BOFT Director General stated that digital trade has become the main business model for companies to promote products after the pandemic, and cross-border e-commerce is an important shortcut for Taiwanese businesses. Moreover, large economies such as Brazil and Mexico have actively invested in logistics infrastructure, making Latin America a blue ocean market for cross-border e-commerce.